SGB Online Interviews Joe Carfora, Blundstone Global Product & Design Director
SGB Online sat down with Joe Carfora, Blundstone’s global product and design director, to discuss the future of Blundstone, including the celebration of 150 years in 2020.
He talks about the new updates, such as the upcoming "womens series" (following on from the recent Chelsea Boot trend, the new women's heeled boot has a more narrow foot and heel area) for Blundstone, as well as the history of Blundstone, who still use the same leather tanning process they used in 1870 and the growth of the brand into over 55 countries in recent years.
Over those years, many things have held true, such as the rustic brown leather boot continuing to be the most popular Blundstone boot to date - while some new trends such as fashion and outdoor styles merging in the market overall, along with celebrities such as David Beckham being seen wearing Blundstones.
That said, it is all about the boots themselves that has helped make the brand reach the 150 year milestone. "If you look at our leathers, we use very high-grade leathers in the thickness of our leathers versus what some of the other brands use. It’s one of the keys that we see as quality and that sets us apart."
Find out more and read the whole interview at: https://sgbonline.com/interview-joe-carfora-blundstone-global-product-design-director/
- Saturday, 20 January 2018
Thanks for Jonathan Evans and the team at Esquire Magazine for the research and vetting of various Blundstone Boots, featuring them as "The Bad-Weather Boots You Can Wear to the Office." Not only...Read more
- Wednesday, 17 January 2018
Durable and rugged, sure, we've heard that. Protecting you from the elements in the wild or in the big city is one thing, but Irina Dvalidze on Racked.com also noted that Blundstone's are "The Boots...Read more
- Sunday, 7 January 2018
Sporting Goods Business (SGB) asks Adam Blake, Global Head of Brand, Design and Consumer Engagement about the first women's heeled boot from Blundstone, new for fall/winter 2018. "We have been at the...Read more