Blundstone-sponsored F3 driver Alex Peroni is the 2020 recipient of the Peter Brock Medal. A proud Tasmanian, Alex has spent 2020 in the Formula 3 Championship, finishing in the top 10 and claiming several impressive podium finishes.
We are proud to announce that Blundstone is the official footwear provider for the 2020 series of The Block, Australian TV’s authority on building, home renovation and interior design.
As the original provider of safe and fit for purpose boots, we are proud to be supporting Australia's number one home renovation show.
“We're excited to partner with The Block and are thrilled that the Blundstone Safety Boot Range can provide protection and support to everyone involved, giving them the confidence to tackle the hardest of challenges,” said Adam Blake, Blundstone co–COO
“With Australia being in the midst of a home-improvement frenzy, we hope that viewers gain inspiration for renovation projects they can undertake at home or in their outdoor spaces, and realise that Blundstone boots are the perfect footwear for DIY jobs”.
Contestants have been given a gift pack with our #892 or #992 safety boots, waterproof spray, caps, socks and gumboots—all the essentials for their time on the show.
We’re also using the opportunity to promote our, best-selling #992 boot, with the below TV commercial running during live episodes on Free to Air and on 9Now, Channel Nine’s Catch Up TV platform.
Over the last five years, the growth of our brand has seen our HQ team in Hobart increase by 50%. To support this, we are proud to have recently opened our new innovation and design centre.
Our new architecturally designed hub, affectionately dubbed “C St”, houses our Design, Marketing and Sales teams and is centred around creativity. At the heart of the building is our Design Centre, a state-of-the-art facility for our design and technical teams to innovate and prototype new products.
Our CEO Steve Gunn was heavily involved in the process, working with our Brand and Design teams to ensure a creative space that also served practical needs:
"At a practical level, the most exciting part of the new building is the ability to spread out. Our growth had resulted in us being a bit tight in our existing accommodation. My favourite element has to be the Design Centre. For the first time, the business has a space that can do justice to the design process, allowing it to become a focal point for the future development of Blundstone."
Investing in this infrastructure in our 150th year is a special milestone for Blundstone and we are grateful to all our partners who have been a part of our growth and success.